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UEU » Undergraduate Theses » Manajemen Posted by [email protected] at 30/03/2021 16:25:54 • 1221 Views
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI NILAI PELANGGAN PADA APLIKASI E-HEALTH HALODOCCreated by :
DEVI CINDI CLARITA PUTRI ( 20160101128 )
Subject: | KUALITAS PELAYANAN LOYALITAS PELANGGAN | Alt. Subject : | QUALITY OF SERVICE LOYALTY CUSTOMER | Keyword: | Kualitas Pelayanan Nilai Pelanggan dan Loyalitas Pelanggan |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Pelayanan terhadap Loyalitas Pelanggan melalui Nilai Pelanggan pada Aplikasi E-Health Halodoc. Variabel independen terdiri atas Kualitas Pelayanan, variabel dependen terdiri atas Loyalitas Pelanggan dan variabel intervening terdiri atas Nilai Pelanggan. Penelitian ini dilakukan pada pengguna Aplikasi Halodoc. Sampel yang digunakan 135 responden, dengan teknik pengambilan sampel yaitu Purposive Sampling. Metode analisis yang digunakan dalam penelitian ini alias Analisis Jalur (Path Analysis). Hasil penelitian menunjukkan bahwa Kualitas Pelayanan berpengaruh secara positif dan signifikan terhadap Nilai Pelanggan, Kualitas Pelayanan berpengaruh secara positif dan signifikan terhadap Loyalitas Pelanggan. Nilai Pelanggan tidak memiliki pengaruh terhadap Loyalitas Pelanggan. Sehinggan Nilai Pelanggan tidak bisa dikatakan sebagai variabel intervening untuk pengaruh Kualitas Pelayanan terhadap Loyalitas Pelanggan melalui Nilai Pelanggan pada Aplikasi E-Health Halodoc.
Contributor | : |
- Dr. Eka Bertuah, S.E.,M.M
| Date Create | : | 30/03/2021 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-20160101128 | Collection ID | : | 20160101128 |
Source : Undergraduate Theses of Economic Departement
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2021 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-kualitas-pelayanan-terhadap-loyalitas-pelanggan-melalui-nilai-pelanggan-pada-aplikasi-ehealth-halodoc-19566.html
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